This document analyzes the cover of the MOJO music magazine. It uses various design elements and marketing tactics to attract readers and convey its brand identity. These include exclusive features, free gifts, a consistent font, recognizable masthead, direct address to the reader, quotes indicating exclusive interviews, and colors that match the magazine's style to appeal to its target audience of music fans aged 20-40. The layout and design aim to make the magazine stand out from competitors while reinforcing its identity focused on music coverage.

1. Analysis of MOJO music magazine Exclusive features are used to make the
magazine individual and offer things that
Lures are used to others can’t!
encourage you to
An additional picture to show
buy the
some of the content inside the
magazine, free
magazine
gifts Masthead, bold
font, recognisable
All of the copy is in a Lets any new reader aware that
to repeat readers
similar font so it all the magazine is purely biased on
goes together well and music
creates brand identity
Some of the title is distorted
In this image the mad is and blocked out by other
using direct address, text; this is as the brand
lures the reader in by identity is so recognisable
looking them in the eye that it doesn’t matter
The gutter makes the magazine Cover line
look more sophisticated and less
cluttered. Strap line
House colours of black, white
and red makes it recognisable An exclusive, the quote
to its audience and gives the indicates an interview
magazine an aggressive, punk and exclusive
feel. information
Shows the freebee on the front,
if the customer likes the CD they
are then a lot more likely to buy Probably appeals to mid 20’s – 40’s
the magazine. audience
They make the magazine appeal to
Even the colours of the CD case
the audience buy colour, taste in
match the magazines house
music and style
colours, creating brand identity Tilly Norman